Our Journey

With 37 years of experience in the investment advisory profession, UFICS Investment Advisory LLP has established itself as a trusted name in the industry. We specialize exclusively in equities, and our journey began in 1986 when Mr. Uday Shah founded the company as a proprietary concern. As a testament to our commitment to growth and excellence, we evolved into an LLP on June 2, 2021, with Mr. Uday Shah and Rushabh Shah as designated partners. Rushabh Shah, our principal officer, serves as the guiding force in providing investment advice to our valued clients.

Our Mission

Our mission is to offer sound investment advice that paves the way for long-term wealth creation. To achieve this, we employ a comprehensive approach, starting with client risk profiling before delivering conclusive advice. Our research methods involve conducting thorough fundamental studies of specific companies, analyzing their financial data, and projecting future trends. This diligent approach empowers us to provide customized advisory solutions that cater to the unique needs of our esteemed investors. At UFICS Investment Advisory LLP, we are dedicated to helping our clients realize their financial aspirations and secure a prosperous future.

Our Investment Philosophy

At UFICS Investment Advisory LLP, our disciplined approach to investment begins with a clear understanding of our objectives. We firmly believe in the philosophy of "time in the market" rather than attempting to "time the market." This long-term investment approach requires the necessary patience and discipline to avoid the risks associated with speculation and potential total loss in value. As a responsible advisory firm, we strictly discourage leveraged investments, recognizing the dangers of borrowing money to invest beyond one's means. Our conviction in our stock-picking ability empowers us to hold investments perpetually, embracing the "buy and hold" strategy. We steer clear of rapid trading, as we consider it a money-wasting activity that often leads to subpar returns and high commissions. Our ultimate goal is to create generational wealth for our clients, focusing on sustainable long-term growth rather than merely seeking short-term income.

Mr. Rushabh Shah

Designated partner and principal officer of the company. Graduated in commerce from South Gujarat University. Pursued Masters in Business Economics (M.B.E.) from South Gujarat University, thereafter. To further polish his education in Finance, went to University of Tampa, Florida, U.S.A. to pursue his Master of Science in Finance (MS Finance). Worked for Citibank N.A. and JP Morgan Chase in USA.

Mr. Uday Shah

Designated partner and Founder of the company in 1986. Graduate in Commerce from South Gujarat University. Further pursued L.L.B. from Gujarat University but never practised it.